The story, sourced from Sifted, highlights a tension central to the current wave of enterprise AI adoption. While Starling cites 'agility' and product delivery, the simultaneous report of declining profits suggests these cuts may be as much about financial trimming as technological transformation. Observers should watch whether this 'simplification' leads to tangible product improvements or simply a leaner, more automated service model that could, in our view, risk diluting the human-centric appeal many neobanks originally championed. The move arguably signals that the AI efficiency playbook is now being applied even by digital-first challengers.