According to Sifted's coverage, the funding for Promptwatch underscores a broader, and arguably precarious, gold rush. The company's premise—that brands must now optimize for a fragmented landscape of AI models scraping diverse sources—may be sound, but its long-term viability appears heavily dependent on the whims of model providers. If OpenAI, Anthropic, or others change their data ingestion policies or introduce native advertising, the entire third-party GEO industry could be undermined. The rush to create 'chatbot-friendly content' feels like an early, speculative bet on a distribution channel that remains fundamentally unstable and outside any company's control.